I am VINCA. I grew up surrounded by weeds. However, I could see that in the distance some mature trees and many flowering plants decorated the forest. That place where I lived was called marketing and from there I could visualize a thriving digital marketing space.
I wanted to be there.
So I moved. Against all odds I began to stretch some leaves to receive more sun. This made me stronger to hold out until the next rain. I hydrated, refreshed myself and renewed my hopes.
My flowers were beginning to bloom.
I graduated with a degree in business administration from the Universidad Argentina de la Empresa (UADE) and later obtained a master’s degree in marketing from the same university. The seed of curiosity grew and I became interested in digital marketing. In recent years I have trained tirelessly.
I’m still training in digital marketing. Among these training are advertising at Coderhouse, digital marketing at the University of Palermo, and Digital House. I recently updated my marketing knowledge at the University of Business and Social Sciences (UCES).
I was fortunate to be the head of marketing projects for large companies and I knew how to take advantage of the opportunity to demonstrate my skills.
I worked for companies providing services throughout Latin America. During my time there I designed digital marketing strategies in Argentina, Uruguay, Paraguay, and Chile.
I was responsible for the development, monitoring, and implementation of the communication plan for Moulinex and Tefal. I also prepared the digital marketing planning for Bagó, Bayer S.A., Craveri, and Laboratorio Carrasco, among others.
I felt the moment to validate the learning outside the known terrain, where my creativity could expand.
This is how VINCA was born, with all the experience at the disposal of my passion for entrepreneurship and my dream of setting up my own company.
It was time to transplant the plant that I had been taking care of.
I launched myself into this challenge guided by my own values: growth, perseverance, ambition, passion, teamwork, naturalness, and freshness. And with the conviction that this path would be full of challenges that would make me flourish higher and higher and accompany many companies to nurture themselves as well.